Who is The Madhatter?
Julie Giles is a creative entrepreneur at heart, which means she’s ideally suited to understanding her clients’ business — and expressive needs. She has worked in most of the creative sectors, including art, design, film, music, performing arts, publishing, gaming and TV. GreenHAT Digital is her third solo business.
A former publicist, Julie cut her teeth in new media in the mid-1990’s when she discovered Minitel, a Videotext online service, while living in France. On her return to Canada, she embraced dial-up while waiting for technology to catch-up to her vision of the Internet. At work for a leading Internet strategy firm in Toronto, Canada, she sharpened her research, web writing, and online PR skills, helping to launch CBC Radio 3 and providing support to CBC.CA and CBC4Kids.
Julie’s online expertise spans blogging, podcasting, microblogging, e-mail newsletters, search marketing, online promotions, PR, video promotion, and writing for the web. Her experience delivering Web projects includes the development of a Website and social media channels for the North American tour of “Edward Scissorhands”; a podcast and Weblog for The Fairmont Royal York Hotel; and a multilevel directory and Weblog for Welcome To The City, Inc. She has also provided training and consulting to several independent musicians, including rising Canadian country music star, Codie Prevost, and classical pianist, Christina Petrowska Quilico.
Because she doesn’t have enough to do, Julie also makes documentary films with her brother and partner, Jim Giles. Their first feature documentary, La Dany: The Diva of Bolivar Park, is currently playing at film festivals throughout Europe and Latin America.
Julie is a creative generalist with strong ties to the technology and media industry. She’s a strategic operative with a great feel for what works. And with the foresight and patience to be a good partner and collaborator as well as trusted consultant.
Julie has a BA in Drama from Brock University (St. Catharines) and a Certificate in Performing Arts Management from Confederation College (Thunder Bay). She is a member of the Documentary Organization of Canada (DOC), Interactive Ontario and Women in Film & Television (Toronto).
Julie can be found online at the identity portal flavors.me. Visit the GreenHAT Digital Website to subscribe to Hat Tricks, her weekly e-newsletter.
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